Entrepreneur – A digital business strategy

Whether your business has a simple website to supply information to your customers or a sophisticated online shopping platform with integrated social media campaigns, a digital presence is becoming an indispensable business tool. A digital business strategy is a great way to ensure that you get a return on your digital investment. Today we chat to digital marketing experts about why a digital strategy is important and offer some tips on where to start. Joining CNBC Africa’s Finweek is Antonio Petra Head of Strategy and Insight, Native VML and Mike Stopforth, CEO of Cerebra.